Loom Collection Turns 6: A Story of Vision, Craft, and Community
A New Perspective on Home
In 2019, Loom Collection started with a simple idea: homes should feel as intentional as the city around them.
When our founders, Rozina Stefan and Brad Wissink, were setting roots in Dubai, they saw a striking contrast—grand, modern architecture on the outside, yet limited furniture options inside. Interiors lacked a connection to nature, a sense of warmth, texture, and quiet luxury.
Loom Collection was created to bridge that gap—to bring Scandinavian simplicity, coastal influences, and timeless materials into Middle Eastern homes.
It all started with a handful of rugs, sofas, and curated home accessories. The name "Loom" was inspired by the traditional handlooming process—a reflection of the artistry, detail, and craftsmanship that define our brand.
From an Online Store to a Thriving Design House
Loom began as a two-person online store, meant to stay small and curated. Then, 2020 changed everything. As the world slowed down, people focused on home, comfort, and intentional living.
Instead of simply adapting, Loom thrived. Customers sought quality over trends, and our vision resonated.
By 2021, the next step was clear—a physical studio was needed. Our customers wanted to experience our materials, textures and details up close. So, we opened our first showroom, allowing people to feel the difference for themselves.
Fast forward to today, and Loom Collection is so much more than a store
· 50+ team members dedicated to thoughtful design
· A collection of over 3,000 curated pieces
· More than 500 interior designers, architects, and stylists we collaborate with
· 25+ production facilities and artisan families across Vietnam, Indonesia, India, Serbia, and China
Craftsmanship, Curation & Ready-to-Deliver Design
At Loom, curation comes before mass production. Every piece in our collection is chosen with timeless appeal, craftsmanship, and material integrity in mind—designed to make your home feel effortless, lived-in, and deeply personal. Our furniture is crafted from solid wood, known for its lasting character and rich natural grain. We source soft, organic leathers from Italy, selected for their ability to age beautifully over time. Our collection also features authentic Italian marble and natural stones, bringing an understated refinement to any space, while our luxury upholstery fabrics from Australia and Belgium add a sense of relaxed sophistication, making every piece as comfortable as it is beautiful. And because design projects shouldn’t be delayed, we’ve built a seamless, ready-to-deliver experience. With 100,000 square meters of warehousing in Dubai, our collection is available immediately—ensuring fast delivery across the Middle East.
Looking Ahead: The Future of Loom Collection
As we celebrate 6 years of design, craftsmanship, and community, we’re grateful for how far we’ve come—and excited for what’s next.
"Every piece we bring to life is a result of ongoing collaboration between designers, artisans, and our community—because good design is never rushed, never loud, and never ordinary."
Looking forward, we’ll continue to expand across the Middle East, deepen our design partnerships, and grow our collection—while staying true to the vision that started it all.
To our customers, designers, and the entire Loom community—thank you for being part of this journey.
Here’s to the next chapter.
Loom Collection Team
